Saturday 26 November 2011

“The Google Story” in my words


After listening “The Google story “( audio book about Google Inc), I tempted to write something about it. Here is the summary of Google Inc.

Larry Page, and Sergey Brin, sons of computers scientists met at Stanford University to pursue their PhD in 1995. They chose to work on internet search engine. Search engines at that time (Yahoo, MSN, Khoj, Altavista, etc) were primarily focussed on eMails other e-commerce activities than search. Search was not high on their priority list and considered as secondary, non-earning feature, and thus not much attention paid to betterment of search results. Search pages were cluttered with Advertisements banners, Pop-Ups and other non-relevant information, confusing the user.

Page and Brin, along with Stanford professor Rajeev Motvani developed PAGERANK algorithm to rate the pages. Due to PAGERANK technology, Google provided very accurate search results. Without going deep into the technology, with accurate search result, I mean that when you type CNN in Google search bar, first search result you suppose to get is CNN’s website. Google provided that accuracy by using PAGERANK technology, which other competitive search engines at that time, could not provide.

Second aspect of Google search was that it was totally dedicated to search and no other advertisement banners, news items cluttered the website. Clean white background, with colourful Google logo, with long search bar, attracted users world-wide and Google became instant success. Google duo understood the importance of human desire to search for more information very well and thus designed Google, dedicated for search only.

Page and Brin tried to sell their Pagerank technology to giants as Yahoo, eXcite but no one wanted to buy it since perception at that time was that Search is non-earning feature. Finally silicon valley investor Andy Balcholstim invested $100,000, before even Google Inc was officially born. Google’s increased customer base and popularity drew other valley investors and Google became world no 1 search engine. Google adopted unique way to earn advertisement revenue. No ads were put on home page of Google to keep serenity of home page intact. This was their biggest USP to win user loyalty. Ads were part of search results in similar looking format, in accordance with what user is searching for. F.eks one user types Airline of India, he will get initial results of Ads ( in very similar format), followed by actual search results.  By keeping it simple, Users never felt disrupted by advertisements.


Google is example is how innovation funded by capitalism and turned into commercial product by intelligent marketing strategies. Entire ecosystem is supplementing each other. Stanford University provided atmosphere and infrastructure required to innovate PAGERANK technology and in return got the patent right of the technology. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million. This $336 million will be used to promote further innovations and some of the innovation will eventually turned into commercial products as Google.  Thus this cycle of nurturing innovations will keep moving.

Innovation can’t work in isolation and it has to be fuelled by capital (money). The first funding for Google was from Andy Bechtolsheim, co-founder of Sun Microsystems. Looking at Google technology, confidence and characters of their founders, Page & Brin, Andy Bechtolsheim has issued the cheque of $100000, before Google was even incorporated. With Andy’s funding, young innovators have turned into young entrepreneurs. In due course, other venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital have also invested $25 million in the company in 1998.

Google’s public IPO came in 2004.  For five years, Google has spent money to build brand and loyalty worldwide. Important thing is that its’ innovators Brin & Page, have always been in the control and decided the product and marketing strategies for Google. F.eks. Page and Brin had maintained Google homepage will be free of advertisement and till date it has remained so.  They kept innovation and vision of innovators at core and let commercial aspects surrounding it. This kind of confidence in innovation from capitalist world , triggers series of innovation. After launch of search engine, Google team had come with innovative products as  Google Earth, Google Apps, Android, Gmail, eBlogger etc, visualized by innovators and funded by capitalist world. Keeping faith in innovators, has paid back. Google is number one search engine with total revenue of $29 billion and profit of $8.5 billion(as per 2010 data). Google Inc has made everyone associated happy, from Stanford university, to venture capitalist firms, investors, engineers ( as shareholders), users worldwide and finally Page & Brin.

This marriage of innovation and capitalist world has given birth to IT revolutionary products from IBM mainframe servers, Microsoft, Apple, Yahoo, Google to latest social media Facebook. These products and their innovators have kept US as IT innovative super power of the world.

I wish that our country develops such ecosystem of innovators and entrepreneurs, so that we also have our own version of Larry Page and Sergey Brin.

Saturday 12 November 2011

If I would NOT have been Mother!!!!

Seeing Pradip from her balcony, lightened up Jyotsna’s face. She has been waiting for him, since last two hours. Pradip was working as senior manager in well-known multi-national company and extended office hours were rule rather than exception. Jyotsna, mother of two sons, Chirag (age: 7) and Saumil (age: 5) had done MBA from Delhi University and was working for TATA Steel till birth of her first child, Chirag. Two years after Chirag’s birth, Jyotsna gave birth to their second Son Saumil.
Living in nuclear family and non-availability of credible day-care system, forced Jyotsna to take long maternal vocation from her job. In due course, motherly responsibilities have taken precedent over carrier aspirations and Jyotsna became complete housewife.
Over dinner table, Pradip explained about his new college at office, Kalpana Jadhav. Name seemed familiar to Jyotsna. She asked more about her and knew that Kaplana had done MBA from Symbiosis and had worked for TATA steel for 5 years. Jyotsna recognized her. At TATA steel, Jyostana was her senior executive. Jyotsna was amazed by Kalpna’s progress. Eight years ago Kalpana was working under her, and now she is working with her husband and drawing same package as her husband !!  She avoided talking further about Kalpana. She cleaned up the table after dinner, made cup of coffee for Pradip and ordered her children to sleep. Her mind was obsessively occupied with Kalpana’s thoughts. “If I would not have resigned, I would have definitely reached higher position than Kalpana” she assumed.
Whether she was suffering from jealousy for Kalpana’s achievement or feeling regret to give-up her carrier, was hard to understand !!!
At that night Jyotsna could not sleep. Finally she woke up and went to balcony. She saw a lady hurriedly walking towards the apartment, with typical office purse and plastic carry-bag. “Is she working ? Is she married ? what about her kids ?” asked Jyotsna to herself, surely not to get answers. She opened the closet and took out a file, containing her academic and professional papers. She looked at her resignation letter, dated 2 March 2002. She took deep breath and looked at her sleeping children and husband. Who knows about the pain, she had felt while signing this letter !! Who cares about it ? What she can do to get world notice about her sacrifice ? Would she laminate this letter and hang in on sitting room wall !!
Sacrifices.. Sacrifices.. that’ what life has always asked for !! When she was child, she had to give favourite toy to her brother since she was girl.  She could not join IIM Culcutta for pursuing MBA since her Family did not want her to stay in hostel in far-away city and her dream to study at IIM, shattered !  After marriage, she has to settle in her husband’s city and declined her promotion because with promotion, she might have to transfer to another location. And finally, after being mother, she had to abandon all her carrier aspirations, dreams and goals and dedicated herself completely to serve her family…. All other dimensions of her personality had morphed into single entity.. a house wife… Being house wife is also full time committed job, but it’s she has dreamt about !!!
Is being a woman is crime !! No wonder looking at historical data, we have few woman scientists, innovators, administrators compared to men. Apart from Rani Laxmibai and Razia Sultan, we don’t’ remember any other woman emperor !! Or any other than Sarojini Naydu or Ani Beasant, as woman freedom fighters !!  
Jyotsna felt so prisoned in her own web of motherly, wifely responsibilities. Her world is filled by husband’s favourite dishes, washing machines, ironing clothes..etc and her well-earned MBA degree had not place in it.  It was distant past with no future. A flash-like thought occurred in her mind “If nature would have chosen MAN  to be Mother then it would have been Woman’s world …. If I would not have been a mother, I would surely have been Boss of my husband..”

Regds
Vadan

Wednesday 9 November 2011

A Thriller





BACKGROUND
Abbas and Salma, were in relationship since last 2 years. They enjoyed each other company very much. While Salma was insisting Abbas to get married and settle down, Abbas was not prepared for marriage. Abbas was geologist and doing PhD on Antarctica’s black rocks. Looking at his talent, International Organization of Geology has sponsored three months of expedition at Antarctica for research on the subject.   He was very happy about the expedition. He was sure that after the Antarctica visit, his research paper will be able to shed new lights on ancient rock formation and human evolution. Ever occupied in his research, he had never thought about his marriage. Abbas’s indecisiveness for marriage, troubling Salma and she was feeling bit insecure about the relationship.

Salma’s parents were died 4 years ago in plane crash, while Abbas’s mother passed long back after suffering from cancer. Thus Abbas’s Abbu(Father) was the sole elder in both families. Abbu was not very happy to accept Salma and had few reservations due to her orphan hood. There was a tug of conflict between father and son at this point.

SCENE 1
Next day Abbas supposed to leave for New Zeeland and from New Zeeland, he will fly to Antarctica. He packed his baggage and thrown himself at bed, just to catch few naps before he leave. Looking at fashion magazine, with Katrina Kaif, wearing red saree at front cover, and thinking about Salma’s marriage insistence, Abbu’s reluctance to accept Salma, Black rocks, Antarctica…  he fell asleep.

SCENE 2
Early in the morning, Salma arrived at his house in red, elegant sari. Abbas had never seen Salma in sari and was amazed by her beauty. For moment, tempted of calling off Antarctica tour and just keep watching Salma. After seeking blessings from Abbu, duo departed for Airport, in Salma’s red car.

SCENE 3
At airport Salma had become emotional, as Abbas was departing. With tearful eyes and painful voice, she asked Abbas “ Promise me, you will return “.. Abbas kissed her hand and promised. Abbas left Salma at departure longue, waving his hand. He suddenly turned and came back, holding a small box. To Salma’s wonder, he gave that box to her. She opened and as expected it was a ring.. a Diamond ring.. proposal from Abbas to marry her !! Salma could not believe this.. She elated and hugged him. Salma whispered “When I will wear this “?.. Abbas replied “ After Antarctica.. 3 months..”… Salma clinched the ring into her fist and watched Abbas disappearing into the crowd….

SCENE 4
At Antarctica, during daytime Abbas was working on black rocks, studying their surface, texture other biological details. At relaxing times, amidst Antarctica’s snowy glaciers and penguins, he used to dream about Salma, her red Saree, marriage, honeymoon etc.  Salma’s love was kind of motivation for him to work even harder. Three months have passed and Abbas finished his research work to everyone’s satisfaction. Finally day came, when he was returning to India to get united with Salma forever.

SCENE 5
When he landed, Salma was not at Airport to receive him. He got very angry. In fit of anger, he avoided to call her. He reached home and greeted by Abbu. The first thing Abbas asked was about Salma. Abbu was reluctant to speak about her but on continues insistence, finally Abbu revealed:

Look Abbas, what I am going to tell you is  very bad news. You have to bear this. Please sit down..”..

Abbas sat down… Abbu continued” Salma is no longer.. she is …..DEAD”..

Words hit Abbas and he froze like a stone. Some men could not cry.. They bear the brunt of the blow without expressing it. Abbas was one of those kinds. He just kept listening to Abbu, without giving any reaction..

Abbu continued “ After dropping you at Airport, she had major road accident and died on the spot. We thought not to disturb your research and thus did not informed you.. … “

Abbas could not believe.. He stood up and covered his face by his hands.. He could not believe the words “..Salma dead… dead Salma.. what Abu is talking about ?... “…He reacted “Abbu I don’t believe.. I can’t believe.. Salma could not die…  

Abu consoled him “Look I understand your emotions.. but we are helpless to our fate and destiny.”..

There was element of confusion in Abbas’s expression. Abbas reiterated his position. “Abbu, I don’t believe that Salma has died after dropping me at Airport.. It can’t happen”.

Abu replied ” But beta. This is fact. I understand your emotions.. Please  accept the reality…”. Abbas stood up and scream “ How can it happen.. How can.. Just last night I had talked with her over cell phone.. She promised that she will come to receive me at Airport.. How can a dead person make a call ?????

Abbu did not took Abbas seriously  Beta this not possible. Control your emotions.. Take this pill and it will calm you down..”

Abbas angrily replied “ Do you think I am lying.. See my call logs..  “ His call logs showed that there  was  a call from Salma last night.
Abbu confusingly replied ”  I don’t know about this call… I have buried her.. I have death certificate ”…

Abbas stood up.. ”  How can dead person call somebody!! I know my Salma.. it was her voice... I have to talk to her friend Rukmani” . And he rushed out of the room, without waiting for Abbus’ reaction.

SCENE 6
Abbas rushed to Rukmanis’ house. Salma was staying with Rukmani and they were very close friends. Rukmani opened the door and found agitated Abbas. Abbas asked “Where is Salma ?” Rukmani calmly welcomed Abbas  First come inside. I will tell you” .. Abbas yelled ” Answer me.. Where is Salma.. !! “

Rukmani replied that she has died in road accident.. as Abbu has explained.

Abbas could not believe this.. He has shown Salmas’ call record. Rukmani replied that after Salma’s death, she is using her number and she has not made any call to Abbas. Perplexed Abbas sat down on sofa. He could not believe that Salma had died. Salma’s voice, asking about his flight details and landing time were echoing his ears.  Rukmani went to make a drink for Abbas. Abbas slowly came to the term that call was accidental  and Salma had died. His initial agitation is melting into deep pain…

Suddenly Rukmani heard the Abbas’s scream, so loud that glass was fallen from her hand… Rukmani rushed to Abbas and saw Abbas holding his cell phone.. Cell phone was vibrating.. Abbas shouted at Rukmani.. “Look at his.. look at this”.. A message from Salma…. Message was like “sorry Jaan, I could not make to Airport. I was stuck at Pune and will be back by evening.. I will definitely meet you at evening.. I hope u forgive me.. love and kisses, Salma J”. Rukmani shocked and had no words to explain. … Abbas left her house….

SCENE 7
At home Abbas showed Salma’s latest message to Abbu. Abbu could not believe it either..
He told ” I have buried her… myself.. with this hand.. I don’t know about this cell phone technologies ,,but Abbas, you have to trust your father than this stupid cell phone… !!! He showed Salma’s death certificate, pictures of Salma’s crushed car and newspaper cuttings reporting her tragic death..

All these evidence were proving that Salma is dead. Meanwhile what about  the message and call, he had received !!  Too much of facutal contradiction… Baffled and agitated Abbas could not bear any longer and fainted.

SCENE 8
Abbas’s sleep was disturbed by a gentle touch.. He opened eyes and found, Salma caressing his face.. He suddenly woke up and Salma smiled.. Salma and her tempting red Sari..!! Abbas was  in disbelief.. Abbas whispered  you are alive ?”… Salma giggled  What you think .. Am I dead ?” She placed his hand on her heart… “ Do you feel my heart, thumping for you and you only !!”

Abbas felt her heart beats.. She came closer and asked “ Can you see my eyes blinking ?”.. Their eyes met and it was enlivening for Abbas. Now he had no doubt that Salma is not dead.. He searched for Abbu.  Salma told him that Abbu has gone out to buy fresh oranges. Abbas could not found Abbus’ car in the parking slot also.

SCENE 9
They went to their favourite Garden spot and spoke lot about his Antarctica expedition and future marriage plans. At night, Salma dropped Abbas at his house in her red car. Abbas asked to meet Abbu, which Salma refused candidly, siting her tiredness.

SCENE 10
Abbas returned home.  Abbu was waiting for him anxiously. Abbas told him that he was with Salma. Abbu has lost temper “ ABBAS,,, Please accept the fact… Salma is dead.. Salma is no more… You are turning into mental patient.. I have to concern psychiatrist for you. “ Abbas retorted “ I am not mad.. I was with Salma.. she is alive.. She was here today, in this house.. I don’t’ trust you.. May be you need psychiatrist..”

Abbu is shocked by Abbas’s reply. He had never been so rude to him before. Understanding the mental condition of Abbas, he lowered his voice “ if she has been here, how can’t I have not seen her.. “ Abbass pointing at Oranges lying on table, replied that “When Salma came, you have gone to buy Oranges”.. In which, Abbu surprisingly replied that he was at the house whole day and Oranges have been brought by the maid.  Abbas sited that he has not seen his car in parking at evening.. Argument grew..

Finally Abbu challenged Abbas that if Salma is alive, then call her right now “  Call Salma right now, I want to meet her” . Abbas called Salma, and asked her come at his house at once. Salma agreed.  

There was tense moment between father and Son. Day before, in his worst nightmares, Abbas had not imagined that he is going to dispute with his father about life of his sweetheart. Very strange conflict !!  Both men were thinking that if their version of Salma is wrong, then whom they have dealt with…. A spirit.. a Ghost !!!!!!!!

SCENE 11
A door opened and Salma emerged, in her typical red Sari. Abbas yelled.. “Salma.. are you dead..!! Please tell my father that you are dead ..”.. Salma looked at him and sobbed “ Am I dead ?.. Do you want me to die ? “… Abbas turned to his father and “Answer her”… Abbu was speechless and after sometime he broke his silence, “Where is she ? I am not seeing anyone..

Abbas zapped.. “Look, she is in front of you..”.. Salma also joined “Abbu, I am in front of you.. Can’t you see me !! Abbas, Is Abbu’s eyes are alright? I hope growing diabetes had not affected his vision..”.. Abbas pulled Salma near to Abbu and let her hand touch him.. “Can you feel now.. !! Abbu.. Salma is standing right near you…”… Finally Abbu broke down..” Beta.. Salma is died.. you are in trance of some sort of spirit. .there is no Salma around.. Why don’t’ you understand… Please break your hallucination and came back to reality… “…

Listening to these Salma begged to Abbu “ Please don’t kill me.. I am alive.. I know you don’t’ like me and not want me as your daughter in law.. but that does not mean that you finish my existence… My love to Abbas is true.. Please do not separate us… Abbas, please request Abbu to accept me. I can do anything to please him. I am orphan. I have no one than you for love and live for..

Abbas is utterly confused by both sides…. He is entangled between his  sweet heart and father.. Both were as real as him !! Whom should he believe and whom should he not !! What is the truth !! He loved them both…

Finally he came to crazy conclusion.. He told Salma..” Salma,.. you have to prove that you are human… cut your finger and show me ur blood. I have heard somewhere that Ghosts don’t have blood..”.. Salma reiterated “ What rubbish.. If you can’t see my tears, if  you can’t feel my heartbeats .. how can you ever see my blood…. I am going Abbas.. I am going to die now , if that what makes you and your Abbus’s life comfortable. You are the only reason I lived for and I will die for..”

And she left the room cryingly… Abbas yelled  NO, Wait”… and ran after her… Abbu collapsed on floor “Oh Khuda.. save my child.. “…

SCENE 10
Salma came out of the house and ran towards the busy road, followed by Abbas… Salma was crossing the road amidst speedy moving vehicles, followed by Abbas. Salma stood in the midway, waiting for some vehicle to collide with her. Abbas rushed to save her and suddenly a bus dashed on him. He was hit, plunged high, into the air… and dropped down on the road…

Crowed gathered to see him, lying on Road.. may be dead… He was listening noises  “ Is he dead !! Call ambulance !! What a careless ness “!!!

SCENE 11
Am I dead ?”.. Abba’s eyes wide-open....…. Sweating face… He sat.. He found himself in his bad room.. He  was panting heavily.... He breathed down, drank water and wiped out sweat.. It was 3 AM.. He came out of room.. He saw his Abbu sleeping peacefully… Salma.. what about Salma !.. He called Salma… Salma replied that she will be coming at 6 AM at his house.. Abbas concluded that it was a nightmare… very very scary nightmare..

His inner dilemmas were reflected into this darkish dream..

Early in the morning, Salma arrived at his house in red, elegant sari. Abbas was amazed her beauty, and for moment, tempted to  calling off Antartica tour and just keep watching Salma. Then he froze for moment..

 END



Regds

Vadan